I sell swimsuits. Like you, I have spent the months of the lockdown contemplating lessons from the past and considering the future. One of the biggest questions we can ask ourselves is “what do I do and why do I do it?”. The “what”, I can sum up as, “I give swimming lessons and alsoContinue reading “Swimsuit anyone?”
Category Archives: 7 Pillars of Successful Dental Business
Are you a bunch, a group or a team?
This article was inspired by Kathy Kolbe and her work, I have been trying to find my notes from my last trip to Phoenix but they are hidden or hiding. It was then that I first heard Kathy talk about the concept of a bunch, a group and a team. In my work with smallContinue reading “Are you a bunch, a group or a team?”
What is My Dental Guarantee?
I am talking to Chris Baker from Corona Dental Marketing about My Dental Guarantee. It’s time to consider new ways of working and innovations to make our practices profitable. My Dental Guarantee offers patients guaranteed protection of all sound natural teeth and offers you the ability to increase average revenue by 333% per patient withContinue reading “What is My Dental Guarantee?”
The Monday Morning Quote #625
“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.” Jeff Bezos
Searching for Silver Linings
Searching for Silver Linings A recent article in the Financial Times, reported a marked increase in demand for work from cosmetic surgeons in South Korea during these days of social distancing. Whilst they usually treat many foreign tourists there has been a rise in demand from local customers at their “glitzy Gangnam district clinics”. OneContinue reading “Searching for Silver Linings”
Brainstorming, a great way to…
Fail. Not because it doesn’t have any validity, it does of course have its uses, but because it is done so badly. Wrong place, wrong people, wrong problems which all contribute to the wrong solutions. My experiences of the technique, for which we have to thank Alex Faickney Osborne and his book Applied Imagination, isContinue reading “Brainstorming, a great way to…”
The Incisal Edge Podcast – Marketing in a Time of Lockdown
What to do about marketing during this time of Lockdown? How to best communicate with and retain your patients when you can’t meet them? Chris Baker from Corona Design and Communication shares his knowledge and experience with Alun.
Are you prepared for the April 2020 Changes to Employment Law?
The Monday Morning Quote #592
“Don’t find customers for your products, find products for your customers” Seth Godin
Stop Hiding. Wisdom from Carl Richards.
Regular readers of this blog will know that I hold Carl Richards in high esteem. His simple messages supported by drawings are always worth a look and a thought. This one is especially good. I seem to attract procrastinators (or perhaps they attract me), Carl’s words on the subject are most appropriate and I amContinue reading “Stop Hiding. Wisdom from Carl Richards.”
The Incisal Edge 