“Too many check-ups” – 1

That’s what I keep hearing dentists say. Yet often they’re also the same dentists who say that they haven’t got any challenging work to do and they’re bored. They are unwilling to charge appropriately for “check-ups” so they lose out on their hoped for hourly rate. Start by changing what you call the routine examinations. Frequently the phrase check-upContinue reading ““Too many check-ups” – 1″

Can you believe that this is real?

This was sent to me this evening by a client who prides himself (quite rightly) on the language of his practice literature, the sincerity of his approach and the quality of the experience when a patient visits him. The featured person in the link is in a nearby town and my client wonders why heContinue reading “Can you believe that this is real?”

Listen to the words of the “Master of Networking”.

This article is by the founder and Chairman of BNI Dr Ivan Misner and comes from their regular ezine SuccessNet you can find out more about BNI here & subscribe to the ezine here. Ignore the Doomsday Headlines – Continue to flex your networking muscles.  Today’s news is full of economic soap operas. In the UnitedContinue reading “Listen to the words of the “Master of Networking”.”

The Weekend Read: 7 The Road Less Travelled

I read this week’s book several years ago, but for some reason it didn’t make as much of an impact on me as it did second time round. Thanks to Jo Daly from Springs Dental Practice in Darlington for reminding me about it. Any book that starts: ‘Life is difficult. This is a great truth, oneContinue reading “The Weekend Read: 7 The Road Less Travelled”

The Weekend Read: 6. Influence – The Psychology of Persuasion

The author, Robert Cialdini, has pulled off a difficult trick. This is a serious academic book that is tremendously easy to read and very entertianing. He sets out the basic principles of persuasive techniques using anecdotes and experiments. You will really enjoy this book and, if I am right and how to persuade people becomes anContinue reading “The Weekend Read: 6. Influence – The Psychology of Persuasion”