Daniel Pink’s new book which has the full title – “To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others” does what it says on the cover. Quite early on in the book the author convincingly tells us that we are all in sales of some sort whether we be persuading our family, bosses or patients of the benefits of an action, an idea or a course of treatment. I have spent the last decade or so trying to convince clients and their teams of this, now I am able to point them at someone who has done it scientifically which will fit with a lot of Fact Finder dental people.
Like his previous book, Drive, which dealt with motivation, this is a compelling read. It will repay your investment of time giving you new ideas and tips that will change and help the way that you communicate in every day life.
Available from Amazon here.