I first read this book in February 2001 and my reaction was, “how did I survive for so long without this knowledge?”. The answer of course was, “at great cost both financially and emotionally”, so whilst I had learnt a lot of Michael Gerber’s lessons I did so painfully and slowly. This is a book I reccomend to all my coaching clients the first time we meet. I have even been known to buy it for them when they were hard to convince.
His belief that entrepreneurs, who are usually full of good ideas which ultimately distract them from running a business. So this book is great at helping you to get out of your own way by introducing an organised plan.
The book is divided into three sections:
- The E-Myth (the E stands for Entrepreneur) and small business.
- The Turn-Key revolution: A new view of business.
- Building a Small Business That Works.
- Your primary aim.
- Your strategic objective.
- Your organisational strategy
- Your people strategy.
- Your marketing strategy.
- Your systems strategy.
Using Sarah a cake maker who wants to start a business making and selling her cakes as a case study, Dr Gerber gives great examples not only of what, how, when and why but also what not, how not, when not and why not.
A must read for everyone thinking about starting their own business or those who have already done it and want to make it better.
PS He’s the person who coined the phrase, “working on rather than in your business.”