I get more Linkedin requests from Social Media “experts” than anyone else and 95% of them are ignored. This piece from Gavin Ingham struck a chord. Two “expert” topics seem to attract chancers more than any others… 1) Social media gurus. 2) Become a millionaire in speaking/coaching/consulting. Obviously, there are good ones too (not many in 2)Continue reading “Social media gurus”
Category Archives: Marketing
The Incisal Edge Podcast – Public Relations for Dentists with Chris Baker
In their second conversation in the pod, Alun and Chris Baker from Corona Design & Communications talk about the best way to use local Public Relations to promote your Dental Practice. https://theincisaledge.co.uk/wp-content/uploads/2017/11/corona-2.m4a
The Incisal Edge Podcast – Email marketing for dentists with Chris Baker.
Alun is joined by Chris Baker from Corona Design and Communication to discuss Email marketing for Dentists.
“Intelligent Tracking Prevention.”
From John Naughton’s Memex. What’s coming in IoS 11 Ah, at last something interesting: In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad tech industry and create new winners and losers. In short, the iOS 11 changes will really helpContinue reading ““Intelligent Tracking Prevention.””
The smartphone is the sun and everything else orbits it…
From Ben Evans’ blog “Content isn’t King” …. the device is the phone and the network is the internet. The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry. This is also whyContinue reading “The smartphone is the sun and everything else orbits it…”
The Monday Morning Quote #420
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” Jeff Bezos
Obsess Over Your Customers, Not Your Rivals
From HBR, worth a read and then asking yourself some questions…. The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is. And the answerContinue reading “Obsess Over Your Customers, Not Your Rivals”
The truth is you have no choice but to innovate…
“The truth is you have no choice but to innovate. Business cycles are so fast now, things that work for a period of time don’t work for very long, and you have to keep changing.” Founder and CEO of Tough Mudder, Will Dean in conversation with Sarah Robb O’Hagan. “You just do things that youContinue reading “The truth is you have no choice but to innovate…”
Bad news for online advertisers – you’ve been ’ad – John Naughton
The old line was, “the trouble with advertising is that only 50% of it works and you don’t know which 50%”. My concerns about digital marketing are not about the process per se but rather about the number of people who claim to be “experts”, I think my Linkedin connect requests have become 50% “I’mContinue reading “Bad news for online advertisers – you’ve been ’ad – John Naughton”
The Weekend Read – What they don’t teach you at Harvard Business School by Mark H McCormack
First published in 1984, I see that it is still one of the top sellers in the Business sections of airport book shops. Its very longevity proves that it either must have something going for it or because it has always been popular it must be good. Well you pays your money and you takesContinue reading “The Weekend Read – What they don’t teach you at Harvard Business School by Mark H McCormack”
The Incisal Edge 