A great article that first appeared in Dentistry. Written by Chris Baker from Corona Dental Marketing. As a practice, one of your most valuable resources is your existing patient database. The most cost-effective way to communicate with this base is via email – this is why you need to be doing it. Here are myContinue reading “Chris Baker on the Dos and Don’ts of Email Marketing”
Category Archives: Marketing
The Weekend Read – The Management of Dental Practice by Edward Samson
This book was published in 1969 and described as inheriting the character but not the anatomy from Samson’s (pictured left) 1931 book “Progressive Practice”. All I am going to say much about either book is that, although dated in some ways, much of their teaching is as relevant today as it was when they firstContinue reading “The Weekend Read – The Management of Dental Practice by Edward Samson”
Modern? Yes. Better? I don’t think so.
I had a great day with the dentists from Edinburgh Dental Studio on Monday. This story was told to me by one of principal Graeme Smart’s associates. She and her partner are looking to buy a house at the moment and had been looking on a particular estate agent’s website at properties in their priceContinue reading “Modern? Yes. Better? I don’t think so.”
Chasing the silver pound.
An article in The Economist, “Shades of grey” (it doesn’t say how many) examines the lot of today’s pensioners with their predecessors and, possibly, their successors. A few highlights: In 2000-2014 spending on restaurants by the over 75s rose twice as fast as the under 30s. For cinema & theatre tickets it rose five timesContinue reading “Chasing the silver pound.”
Getting Started in Facial Aesthetics – Guest Blog from Harry Singh
Getting Started in Facial Aesthetics Although frown lines and crow’s feet are natural signs of ageing, some patients may want to eradicate them. With this in mind, this piece will consider the role of wrinkle relaxing injections, describing their benefits and presenting an overview of their clinical use. ‘What do you think I need, Doctor?’Continue reading “Getting Started in Facial Aesthetics – Guest Blog from Harry Singh”
Tesco v Waitrose v Lidl v Sainsbury
In his Pendlebury lecture of June 2014, the then recently installed chairman of the GDC William Moyes informed those present that, “Dentists and dental care professionals now have customers, not clients ………or, indeed, patients.”. It was nice of a government appointed non-clinician to share the official view with the profession, now who will tell theContinue reading “Tesco v Waitrose v Lidl v Sainsbury”
In Case You Missed It #2 – 13.11.2015 – Adblocking, employees in public and fund managers.
Featuring Three of The Seven Pillars this week, Marketing, People and Finance. Adblockers. It’s something that I have been banging on about for a few months. There are two sorts of people who use the internet. 1) Those that have an ad-blocker installed and 2) Those that when they realise that such a thing existsContinue reading “In Case You Missed It #2 – 13.11.2015 – Adblocking, employees in public and fund managers.”
There are two sorts of computer users…
There are two sorts of computer users… Those who have ad-blockers fitted and those who haven’t realised that they can have ad-blockers fitted. I have written about this before mainly how you forget how irritating, disruptive and frequently inappropriate on-line advertising can be. My friends say that they get used to it but as someoneContinue reading “There are two sorts of computer users…”
Are your customers avoiding you?
I like, and sometimes even admire, the advertising industry, at its very top end it is entertaining and memorable. Most of it is not, it’s mundane, repetitive and unimaginative. I thoroughly enjoyed John Hegarty’s book and think that he and a lot of his colleagues are very bright, creative thinkers. I have read about DavidContinue reading “Are your customers avoiding you?”
The Weekend Read – Selling the Invisible by Harry Beckwith
A classic. Written as series of bite sized chapters emphasising good (and bad) habits, Beckwith lays down the easy to follow rules for success in marketing and branding. The format means that it’s easy to dip into for regular inspiration and at the same provokes one to think, “how would that work for me?” AsContinue reading “The Weekend Read – Selling the Invisible by Harry Beckwith”
The Incisal Edge 